Tim Cook gets serious about AI.

Plus: The man who said no to a billion dollar paycheck!

Author

Renjit Philip
August 04, 2025 • Estimated Reading Time: 9 minutes

In partnership with

❝

“The impediment to action advances action. What stands in the way becomes the way.”

Marcus Aurelius

Date: 3-Aug-2025

Hey AI enthusiast,

And just when you think you’ve seen it all…there’s always One More Thing in AI.

In this edition:

You are going to enjoy this edition!

Best,

Renjit

PS: Founders- In case you want to prototype and test AI automation /Agentic AI deployment in your business, schedule an appointment here:

Tim Cook gets serious about AI

Apple’s CEO Tim Cook just dropped some serious inspiration for anyone building in the AI space. He needed to, given how far behind Apple seems to be. In a rare all-hands meeting after a killer Q3 ($94B in revenue, up 10%!), Cook laid out Apple’s bold plan to dominate AI. Here’s the quick scoop:

Image from theVerge.com

  • Go Big or Go Home: Apple’s pouring billions into AI, hiring 4,800+ AI-focused brains last year alone and building new server farms. Lesson? If you’re betting on AI, scale fast and invest heavily in talent and infra. This may be the final move for Apple into AI under Tim Cook. Make or break!

  • Don’t Stress Being First: Cook admitted Apple’s rarely the first mover (think iPhone, iPad). Instead, they focus on nailing the user experience. For founders, this means polish > speed. Build something users love but don’t be too late.

  • M&A for the Win: Cook said that he is ready to buy his way into the AI game. Is Apple eyeing acquisitions like Perplexity and Mistral AI to supercharge growth?

  • Privacy is Your Edge: Cook doubled down on user privacy as Apple’s AI differentiator. In a world of data scrutiny, this in my opinion, is still where Apple leads.

  • What’s Next? Apple’s planning to roll out 20+ AI features (think writing tools and visual recognition) with more like live translation coming in 2025. Siri’s big glow-up? 2026. Stay patient but keep iterating.

X Buzz: Some cheer Apple’s privacy-first AI vibe, but others call out Siri’s lag behind ChatGPT. Apple’s playbook is clear: invest big, prioritize users, and don’t shy away from bold moves. What’s your AI strategy?

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  • Smart Scheduling
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He spurned 1 Billion Dollars to stay with his AI startup

This from the WSJ. Remember the ex-CTO of Open AI- Mira Murati? She raised USD 2BN in funding for her secretive startup recently. The name of the startup is “Thinking Machines” and of course, they are working in the space of AI.

But the more interesting news is that her co-founder, Andrew Tulloch reportedly spurned Mark Zuckerberg’s USD 1BN offer to hire him. Talk about employee loyalty and being steadfast to the company’s cause! Mira better treat him well, after this.

Image from WSJ

So what?

We had written about Mark’s efforts to build up his AI talent base by poaching talent from other companies, notably Open AI. One can be sure that those who joined him are talented but they have demonstrated that they are mercenaries.

We can only imagine what will happen when Mark and his merry mercenaries go after world domination in their quest of Artificial Super intelligence. I predict bad things are in store for the world, a la Cambridge Analytica (remember that scandal?).

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More News scoured from X.com

1. Finally a robot that can do laundry

Brett Adcock, the CEO of Figure (Robotics company), broke the Internet with his video of a Figure robot doing laundry. Time to get one!

2. Making Ads using VEO

Jose Lopez shows us how AI tools can supercharge the work of Ad men and women. The JSON prompts are also shared on X (click through and you will see)

How to write prompts for best results using the 3 Step formula

From @Godofprompt on X. 3-step formula» Use the “Outcome, Structure, Role and Tone” formula.

Below is an example of how it is used to create a launch strategy for a mobile fitness app. You can adapt the formula for all your prompts. 

PROMPT:

(note: this is the outcome that you want)

Help me create a 5-day launch strategy for a mobile fitness app that delivers 15-minute personalized
workouts using AI. 

(note: this is the structure that the LLM needs to follow)

Break the strategy into five days with this structure for each day:

• Objective
• Key Message
• Marketing Channels (e.g., Instagram Reels, TikTok,Email, You Tube Shorts)
• Creative Content Idea
• Call-to-Action (CTA) 


(note: this is the role that the LLM needs to adopt and tone of the language that you want)

You are a senior growth strategist with 10+ years of
experience launching digital health and fitness products. Write in a concise, punchy tone. 

Avoid fluff, jargon, or
buzzwords. Prioritize clarity and actionable steps.

Do you want to reach a high-quality audience?

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